So you've written your book! It's been edited and you're happy with the final product. If you're like most of us, you don't have the backing of a publishing house that will take care of the promotional aspect of your work. You want to put your book out there but you're not sure where to begin.
What do you do?
Well, first off, ask yourself why you wrote your book. Who did you write the book for? Who will read your book...or rather, who do you hope will read your book? And before you answer that question, don't say "everyone."
Everyone will not read your book. That's the simple truth...no matter how well your manuscript is written. With that knowledge, acknowledge who WILL read your book and aim your promotional efforts at them.
Your promotional efforts should be done in stages. After you've established who will read your book, find out where your audience congregate.
For instance, if you've written a book on self-help, wouldn't it make sense to reach out to organizations that would welcome your expertise? Those organizations (and let's use mental health as an example) may provide you with some information that would prove to be invaluable as to where you can begin the promotion process.
Keep in mind that every organization may not be willing to speak with you, but the more times you try, the greater the chances are that one will be willing to give you some time. They may even want to offer you a platform to speak about the topic of your work assuming that you've made a good case as to why you are qualified to write the book that you did.
Be armed with cards that will have your contact information. If you have copies of your book on hand, be prepared to give away a few to those organizations so that they can see your work up close and personal. While doing this, you should also be willing to create a buzz about your work by investing in yourself and taking out some space in local publications in the media including their Facebook page (once you have gained their permission to do so of course.)
Send them your press release. See if they will be willing to give you a spot on their website and then blast this out to your following on your blog, website and Facebook page.
This is laying the ground work for your book.
Once you've done this, arrange for your official book release party and invite those same organizations to the event!
Your reach may be different and you may change or tweek your efforts depending on the subject matter of your work. But you get my idea.
I wish you luck and remember, doing nothing gets you nothing...doing something may get you results!